As an SEO specialist, I develop and implement SEO strategies for company products and projects. My work is aimed at meeting the needs of both search engines and real website users.
I manage the roadmap of SEO initiatives, coordinating with product managers, developers and other teams. I compile technical requirements and maintain documentation for SEO projects.
As part of my role, I optimise site functionality for better search engine visibility, working to improve aspects such as internal linking, content, crawling and indexing, user experience and load speed. I also play a liaison role between the SEO and development/design teams.
My approach to SEO is based on product strategy: I set the vision, develop the strategy and plan the SEO functionality. An important part of my work is conducting market and competitor analyses from an SEO perspective.
My key skills include communication, project management, analytical thinking and a deep understanding of the technical aspects of SEO. This allows me to successfully combine product and SEO techniques to achieve maximum search engine optimisation results.
- Since 2010 I have been developing websites
- From 2015 to 2023 — developed my online electronics shop through SEO channel
- Since 2017 I started to run several projects as an SEO specialist remotely
- In 2023 I sold my shop to a large company selling electronics and focused entirely on SEO
Themes in which I have worked:
- Online furniture shop,
- Restaurant business,
- Online electronics shop,
- Online shop of dietary supplements and medicinal herbs.
- Shop of micro-headphones
- Express delivery of goods across Russia
- Manicure school
- Customs services
- insurance b2b and b2c
- Product certification
- Personnel recruitment and search