Meet Dima Mochalov.
Dima Mochalov, SEO & AEO Specialist
I’m Dima Mochalov — SEO & AEO Specialist. 9+ years in search, currently Head of SEO, Marketing Bear (Dubai). I’ve been on every side of this craft: built and grew my own projects, then did it for clients and platforms.
The short story
I started by building my own websites and an ecommerce store — grew it with search, learned on my own money, and sold it. Since 2017 I’ve run client projects: local businesses, marketplaces, content platforms. Today I lead SEO at an agency in Dubai and take a limited number of direct engagements.
The «iNevidimka» name is an old joke: the invisible one who makes brands visible.
Technical SEO & strategy
Every engagement includes the unglamorous layer: crawl, speed, structure, schema, measurement. It’s not a separate service — it’s the floor everything stands on. The full SEO and GEO methodology shows how that work moves from research to release.
The road so far.
dates you can check against the lettersNine years, zero outreach: every client has come through referrals, and the chain started with my own store. Here's the route, with dates.
Started SEO by promoting my own ecommerce store. That's where the rule I still work by was born: every new tactic gets tested in practice before I trust it — a rule that later grew into a 200+ domain test lab.
The store's results spoke for themselves: an express cargo delivery company asked me to do the same for them, and rankings moved by month three. That referral started a chain that never broke — every client in nine years has come the same way.
Led a product-certification company from nothing — built the sites, then the demand: the niche SERP was captured in 6 months, organic leads became daily. Ran it through 2024, and the positions still hold years later. The case with numbers.
Seven years after the first order, the store I'd grown on organic search was acquired by a major ecommerce player. Build, rank, exit: the whole loop on my own project before promising it to anyone else.
Joined in September to grow a single city. The results won me the entire project plus new city launches: over almost two years, traffic grew 3× across 11 cities and 80% of the Moscow and St. Petersburg cores reached Top-10. The case.
Since February — leading SEO at a Dubai agency with a team of two SEO specialists and four copywriters, running two automotive brands: a car rental portfolio (+120% clicks) and an auto repair chain (+300% clicks). Traffic and leads up, and the processes that used to eat the team's hours — automated.
Ten months of testing AI-visibility tactics across client projects settled into a 31-tactic playbook, and inevidimka.com relaunched in English for the global market. The practice-first rule from 2016, now pointed at answer engines.
Market pages: SEO services in Armenia· SEO services in Dubai
Credentials, not vibes.
analytics, SEO, WordPress, segmentationThe work is measured in rankings, traffic and revenue, but the tool layer matters too. These are selected certificates and training records behind the stack I use for SEO, analytics, landing pages and acquisition strategy.
