The guy behind the zine.
I’m Dima Mochalov — SEO & AEO Specialist. 9+ years in search, currently Head of SEO, Marketing Bear (Dubai). I’ve been on every side of this craft: built and grew my own projects, then did it for clients and platforms.
I started by building my own websites and an ecommerce store — grew it with search, learned on my own money, and sold it. Since 2017 I’ve run client projects: local businesses, marketplaces, content platforms. Today I lead SEO at an agency in Dubai and take a limited number of direct engagements.
The «iNevidimka» name is an old joke: the invisible one who makes brands visible.
Every engagement includes the unglamorous layer: crawl, speed, structure, schema, measurement. It’s not a separate service — it’s the floor everything stands on.
The work is measured in rankings, traffic and revenue, but the tool layer matters too. These are selected certificates and training records behind the stack I use for SEO, analytics, landing pages and acquisition strategy.





