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case study no. 07 · Certification services

Kazautocert: 0→4-5 leads/day

From zero to 4-5 organic leads per day, with Contact Form 7 proof of 86 lead entries and GA4 showing 9,004 Organic Search sessions in November 2024.

verified
real data
0→4-5leads/day from organic
86lead entriesContact Form 7 proof
9,004Organic Search sessionsGA4, November 2024
80%of keywords in Top-10later tracked result
41.89%Google keywords in Top-100% baseline to Nov 2022
57.85%Google keywords in Top-500% baseline to Nov 2022

The task

A certification-services site was effectively invisible in search and receiving no organic leads.

What I did

I planned the site around competitor research, built the certification-services semantic core and page structure, commissioned intent-matched articles, and ran outreach against pages already visible in search. Technical cleanup and commercial landing pages came before content volume.

The numbers

leads/day from organic: 0→4-5 · lead entries: 86 · Organic Search sessions: 9,004 · of keywords in Top-10: 80% · Google keywords in Top-10: 41.89% · Google keywords in Top-50: 57.85%. The ranking tracker moved from a 0% baseline in November 2021 to 41.89% of tracked Google keywords in Top-10 and 57.85% in Top-50 by November 2022. Later evidence shows the business outcome: 4-5 organic leads per day, 86 Contact Form 7 entries, 9,004 Organic Search sessions in November 2024, and 80% of the later target set in Top-10.

Kazautocert Contact Form 7 submissions list showing 86 lead entries
Contact Form 7 submissions list: 86 lead entries in the selected export.
Kazautocert GA4 traffic acquisition report showing 9,004 Organic Search sessions in November 2024
GA4 traffic acquisition report: November 2024 shows 9,004 Organic Search sessions.
Kazautocert ranking tracker showing Google and Yandex keyword visibility growing from zero between November 2021 and November 2022
Ranking tracker history: Google Top-10 share moved from 0% to 41.89%, while Top-50 share reached 57.85% by November 2022.
Kazautocert search traffic chart showing Google becoming the main organic search source during 2021 and 2022
Search-engine traffic history, October 2021 to October 2022. Google became the largest search source.
Dima Mochalov
Dima Mochalov
SEO & AEO Specialist · 9+ years · Head of SEO, Marketing Bear (Dubai)
written by a human who ranks things
About the author

Be the answer, not a footnote.

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