a zine about getting found — issue 01
filed under: home / SEO consultant

Senior search strategy / direct with Dima

SEO Consultant.

SEO consulting services for teams that need the right search decisions shipped across Google and AI, not another audit parked in a shared drive.

  • 9+ years in search
  • Head of SEO experience
  • No account manager

DIRECT ANSWER

What is an SEO consultant?

An SEO consultant is a senior specialist who diagnoses search performance, defines the SEO strategy and helps a business implement the changes that can improve qualified organic traffic. The role combines technical SEO, keyword research, content and on-page SEO, site architecture, authority, analytics and conversion decisions. Professional SEO consulting services should leave a company with a prioritized plan, clear ownership and measurable outcomes, not only a crawler export.

I work directly with founders, marketing leaders, in-house teams and agencies. That can mean a fixed SEO audit, a 90-day consulting sprint or ongoing advisory. The same SEO services can cover Google Search, local SEO, ecommerce, B2B SEO and AI search when those channels support the same customer journey.

01 / WORKING MODEL

SEO strategies for three team setups.

The strategy changes with who can approve and implement the work. This tailored SEO consulting model fits the available team instead of forcing every client into the same SEO campaign.

Consulting objective

Find the constraint before funding another SEO campaign.

I connect search visibility to pipeline, revenue and the capacity your team actually has. The first output is a decision: what to fix, what to build, what to stop and who should own each action.

First outputs

  • Commercial search opportunity map
  • Budget and channel priorities
  • 90-day executive roadmap

02 / ENGAGEMENTS

Professional SEO consulting services with a defined output.

No generic twelve-month package. The format follows the decision your team needs to make, its current SEO performance and its ability to execute.

03 / SCOPE

SEO services an expert consultant provides.

Comprehensive SEO services should cover the constraint, not sell every possible task. Each workstream ends in evidence, a decision, a ticket, a brief, a published change or a measurement rule.

01

SEO audit and diagnosis

Crawlability, indexation, rendering, architecture, content, backlinks, analytics and conversion paths reviewed against the commercial model.

02

Keyword and market strategy

Keyword research grouped by intent, buyer stage, market and the landing page that can realistically satisfy each search.

03

Technical SEO consulting

Actionable tickets for crawl budget, JavaScript rendering, Core Web Vitals, schema, migrations, international setup and recurring regressions.

04

Content and on-page SEO

Pillar and cluster architecture, entity-first briefs, page rewrites, internal linking and direct answers built around useful search intent.

05

Authority and link strategy

Competitor evidence, relevant digital PR, partner and editorial opportunities, plus activation and measurement after a link goes live.

06

Local and ecommerce SEO

Google Business Profile, location governance, catalog architecture, faceted navigation, category templates and market-level measurement.

07

AI SEO, AEO and GEO

Crawler access, entity clarity, citable passages and visibility tracking across AI Overviews, ChatGPT, Perplexity and Gemini.

08

Analytics and reporting

Google Search Console, GA4, rank tracking, lead attribution and a short report that explains what changed, why and what ships next.

SEARCH SYSTEM

Search engine optimization across search engines and AI.

Search demandkeyword research · market · intent · revenue
Useful destinationwebsite · landing page · content · entity
Business outcomequalified traffic · lead · sale · retention

Search engine ranking is evidence of visibility, not the final goal. Effective SEO also checks whether the right audience reaches the right page and takes a commercially useful action. The objective is to drive organic traffic that can become qualified demand.

04 / OPERATING SYSTEM

An SEO plan that survives implementation.

Most SEO issues are not caused by missing SEO tools. They come from weak prioritization, unclear ownership or SEO work that is never validated after release.

TECHNICAL FOUNDATION

Make the website crawlable, indexable and stable.

Technical SEO audits cover rendering, crawl paths, canonical URLs, structured data, page speed, Core Web Vitals and indexation. For large websites, I also review log files, crawl budget, faceted navigation and migration risk. Critical content must exist in server-rendered HTML when client-side JavaScript would hide it from search engines or AI crawlers.

The output is not a severity list copied from software. Each SEO task states the affected template, evidence, expected outcome, owner and validation step.

CONTENT AND DEMAND

Connect keyword research to a commercial page system.

On-page SEO begins with intent and architecture. I map demand into pillar and cluster relationships, decide which landing page should own each topic and prevent cannibalization before content production scales. SEO and content marketing support the commercial journey; they do not become disconnected article quotas.

Briefs use clear entities, direct answers, first-hand evidence, internal links and conversion requirements. Existing pages are improved before new pages are commissioned when the fastest opportunity is already indexed.

AUTHORITY AND DISTRIBUTION

Earn signals that real audiences can activate.

Off-page SEO and off-site SEO cover backlink quality, competitor gaps, digital PR, partner mentions and useful editorial contributions. I judge a potential source by topical relevance, real organic traffic and the likelihood of a genuine click, not only a third-party authority metric.

After publication, the placement is checked and activated where possible through the source's homepage, newsletter or social channels. Link building remains part of organic SEO, but a purchased count is not a strategy.

GOOGLE AND AI SEARCH

Optimize one evidence base for two discovery systems.

AI SEO adds crawler access, entity consistency, structured content and visibility monitoring across AI Overviews, ChatGPT, Perplexity and Gemini. Artificial intelligence systems can recommend or cite a brand without sending a classic blue-link click, so analytics needs AI referrer segments and self-reported attribution.

AEO and GEO work alongside organic search. The same credible website, clear service facts, named SEO expertise and authority signals support search engine results pages and AI-generated answers.

05 / VERIFIED RESULTS

SEO results, not consultant adjectives.

The cases show different constraints and scales. The evidence states what was measured and does not turn correlation into a guaranteed forecast.

Car rental portfolio

397K clicks.

44.4M impressions, 0.9% CTR and average position 10.5 in Google Search Console. Six-month organic clicks increased 120% while impressions rose 138%.

Open the case →

Restaurant platform

1.5M sessions.

GA4 showed 1,598,017 monthly Organic Search sessions. The scalable system covered 11 cities and placed 87% of a 50,000-keyword core in the Top 10.

Open the case →

AI mental-health startup

9x clicks.

SEO and GEO consulting for a YMYL startup targeting the US, UK, Canada and Australia. Daily non-branded clicks grew from about 3 to 27 after execution began.

Open the case →

06 / PROVIDER FIT

Hire an SEO consultant, SEO agency or in-house expert?

There is no universally best SEO provider. The right model depends on decision speed, production capacity and how much continuous SEO work exists. Compare SEO agencies, a specialist SEO consulting firm and an internal hire by who actually owns the SEO efforts.

ModelBest whenTrade-off
Independent SEO consultantYou need senior diagnosis, strategy and direct accountability quickly.Limited concurrent production capacity.
SEO consulting agencyYou need several SEO professionals, content and outreach roles in parallel.Senior experts may be separated from daily work.
In-house SEO teamSEO tasks are continuous and require daily product or CMS access.Higher fixed cost and a longer hiring ramp.

Before you hire SEO consultants

  • Ask who will review the data and attend working calls.
  • Request cases with source, period and business context.
  • Check how recommendations become shipped changes.
  • Reject guaranteed rankings and fixed backlink quotas.

07 / FIRST 90 DAYS

A practical SEO consulting plan.

The exact sequence follows the website, but the first three months should establish the foundation, ship prioritized work and create a measurement loop.

MONTH 1

Diagnose and design.

Audit indexation, technical SEO, commercial factors, competitors, content and AI-crawler access. Build the semantic architecture and establish a baseline in Google Search Console, GA4 and rank tracking.

  • Evidence-based SEO audit
  • Keyword and entity map
  • Prioritized implementation backlog
MONTH 2

Ship and connect.

Publish or improve priority landing pages, technical fixes and internal links. Create reusable content briefs, review structured data and define the authority plan around assets worth citing.

  • Released technical fixes
  • Commercial pages and content briefs
  • Internal linking and outreach plan
MONTH 3

Measure and reinforce.

Review rankings, index coverage, organic traffic, conversions and AI referrals. Validate released work, recover missed demand and update priorities using actual performance rather than the original assumptions.

  • Release and indexation QA
  • Lead and AI-referrer analysis
  • Next-quarter SEO roadmap
MEASUREMENT LAYERGoogle Search ConsoleGoogle Analytics 4AhrefsSemrushAI referralslead attribution

08 / FAQ

SEO consultant questions.

Scope, ownership, cost and timing should be clear before an engagement starts.

What does an SEO consultant do?

An SEO consultant diagnoses why a website underperforms in organic search and turns that evidence into an executable plan. The work can include technical SEO, keyword research, site architecture, on-page SEO, content strategy, link building, analytics and AI-search visibility. A useful consultant also defines ownership, validates implementation and ties SEO recommendations to qualified traffic, leads or revenue instead of reporting rankings in isolation.

Why hire an SEO consultant instead of an agency?

Hire an independent SEO consultant when senior judgement and direct communication matter more than broad production capacity. You work with the person reviewing the data and making the decisions, without an account-management layer. An agency is usually a better fit when you need several production disciplines at the same time. An in-house hire makes sense when the workload is genuinely full-time and continuous.

How much does an SEO consultant cost?

SEO consulting cost depends on the website, market, technical risk, implementation support and engagement format. A defined audit can be priced as a fixed project; a 90-day sprint or ongoing advisory is scoped around access and deliverables. I review the website before quoting, then state what is included, who implements it and how success will be measured. There is no responsible universal package for every site.

How long does SEO consulting take to show results?

Technical fixes can change crawling, indexation or search appearance within weeks, while competitive organic growth commonly takes three to six months or longer. The timeline depends on the starting authority, market, development speed and content or link capacity. I establish a baseline first and separate leading indicators, such as shipped fixes and index coverage, from lagging outcomes such as qualified organic leads.

Can you work with our in-house SEO team or agency?

Yes. I can lead the strategy while an in-house SEO team, developers, writers or an existing agency execute it. The engagement defines decision rights, tickets, review points and reporting so recommendations do not sit in a document. I can also provide an independent technical review, support a migration or diagnose an account where several teams have conflicting explanations for the same decline.

Do your SEO consulting services include AI search?

Yes. Modern search engine optimization has to account for Google results and AI-generated answers. I check access for relevant crawlers, entity consistency, structured data, citable content blocks and visibility across AI Overviews, ChatGPT, Perplexity and Gemini where the audience uses them. AEO and GEO extend the same technical and authority foundation; they do not replace a working website or classic organic search.

How do I choose the right SEO consultant?

Ask for verified results, a clear diagnostic method, realistic timing and the name of the person who will do the work. A consultant should explain how recommendations become implemented changes and which business metric the work supports. Avoid guaranteed rankings, fixed backlink quotas and long retainers proposed before the website is reviewed. The best fit is the expert whose experience matches your constraint, market and execution model.

START WITH THE CONSTRAINT

Get the SEO decision map.

Send the website, target market and the decision you are trying to make. I will identify the first constraint, the most useful engagement format and what I need to validate it.

  • Reply from Dima
  • No generic sales deck
  • No account manager
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