Total clicks
Jun 7-Jul 4, 202526,694
Nov 3-30, 202574,177
Change+178%
case study no. 04 · Car rental
Car rental portfolio: +178% clicks
After I took full SEO ownership in May 2025, total organic clicks increased from 26,694 to 74,177 between the first retained and peak 2025 equal 28-day GSC windows. Impressions increased from 3.64M to 8.99M, while average position improved from 12.6 to 8.8.
verified
real data
real data
+178%organic clicksequal 28-day windows
+147%impressionsequal 28-day windows
12.6→8.8average position3.8 positions better
397Khistoric cumulative clicksearlier GSC view
44.4Mhistoric cumulative impressionsearlier GSC view
The task
A car-rental portfolio needed to grow qualified organic traffic in a market where high-intent rental queries are dominated by aggregators and large brands.
What I did
In May 2025, I took end-to-end ownership of SEO for the site: technical priorities, commercial architecture, landing-page optimization, content requirements, internal linking and targeted authority work.
The numbers
organic clicks: +178% · impressions: +147% · average position: 12.6→8.8 · historic cumulative clicks: 397K · historic cumulative impressions: 44.4M. The first 28-day period still retained in Search Console, June 7-July 4, recorded 26,694 clicks and 3,639,436 impressions. The 2025 peak comparison window, November 3-30, recorded 74,177 clicks and 8,989,633 impressions: increases of 178% and 147%. Average position improved from 12.6 to 8.8 and CTR moved from 0.7% to 0.8%. A separate historical GSC view documents the broader cumulative scale of 397K clicks and 44.4M impressions.
How this result is evidenced
- Period
- Full SEO ownership began in May 2025. Search Console now retains data only from June 7, so the verified growth comparison uses June 7-July 4 and November 3-30, 2025: two equal 28-day windows.
- Baseline
- The first retained 28 days produced 26,694 total organic clicks, 3,639,436 impressions, 0.7% CTR and 12.6 average position.
- Scope
- End-to-end SEO management: technical priorities, commercial architecture, landing pages, content requirements, internal linking and authority work.
- Source
- Live Google Search Console property checked on October 9, 2026, plus the earlier cumulative GSC screenshot already preserved with the case.
- Implementation
- Dima took full ownership of the site's SEO in May 2025 and managed the program through the 2025 growth period.
- Attribution limits
- These are observational total-organic Search Console results, not a non-brand filter or a controlled experiment. They do not isolate each tactic or prove bookings and revenue.
Equal 28-day Google Search Console comparison
The comparison uses the earliest complete window still retained in GSC and the strongest equal 28-day window in 2025. November, not December, was the 2025 traffic peak.
Total impressions
Jun 7-Jul 4, 20253,639,436
Nov 3-30, 20258,989,633
Change+147%
Average CTR
Jun 7-Jul 4, 20250.7%
Nov 3-30, 20250.8%
Change+0.1 pp
Average position
Jun 7-Jul 4, 202512.6
Nov 3-30, 20258.8
Change3.8 better
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Dima Mochalov
SEO & AEO Specialist · 9+ years · Head of SEO, Marketing Bear (Dubai)
written by a human who ranks things
About the author