Car rental portfolio: +120% clicks
Organic clicks up 120% and impressions up 138% in 6 months, with GSC proof showing 397K clicks and 44.4M impressions for the car-rental portfolio.
real data
The task
A car-rental portfolio needed to grow qualified organic traffic in a market where high-intent rental queries are dominated by aggregators and large brands.
What I did
Fixed the technical and on-page foundations, rebuilt landing pages around the queries renters actually search, and reinforced them with targeted link building — while shaping the content to be quotable by AI answer engines.
The numbers
organic clicks: +120% · impressions: +138% · organic clicks: 397K · impressions: 44.4M · average position: 10.5. Six months in, organic clicks were up 120% and impressions up 138% — a compounding channel rather than a one-off spike. The Google Search Console view shows 397K clicks, 44.4M impressions, 0.9% CTR and 10.5 average position for the car-rental project.
How this result is evidenced
- Period
- The project record compares six months; the supplied GSC screenshot shows a wider visible series from April to late November 2025.
- Baseline
- The percentage baseline comes from the six-month project comparison; the screenshot supplies aggregate scale and the daily trend.
- Scope
- Technical SEO, commercial landing pages, on-page work and targeted link acquisition.
- Source
- Google Search Console screenshot plus the contemporaneous project record.
- Implementation
- Dima led the SEO work; the public evidence does not separate every client-side implementation task.
- Attribution limits
- The figures are observational Search Console results. They do not isolate the contribution of each tactic or prove bookings and revenue.
