a zine about getting found — issue 01
filed under: home / services / AI SEO

AI SEO.

Founder-led AI SEO services for businesses that need to be found in Google and considered in ChatGPT, Perplexity and AI Overviews.

Work directly with Dima Mochalov on the technical fixes, content and evidence behind your visibility. One roadmap connects SEO, GEO and AEO to qualified enquiries.

  • Direct with Dima
  • Defined monthly scope
  • No citation guarantees

AI SEO Cost.

One-time projects or monthly support.
Prices in USD. Work directly with Dima.

ONE-TIME PROJECT

AI Visibility Audit

 

$100

USD / audit

10 prompts + 2 AI platforms + 1 test run

  • Brand mentions + cited sources
  • 5 prioritized recommendations
Discuss this service
Full scope & exclusions

A small, dated snapshot of how AI answers describe your business.

  • One test run of up to 10 agreed prompts on 2 available AI-search platforms
  • Record of brand mentions, cited URLs and up to 3 named competitors
  • A short findings document with 5 prioritized recommendations

One brand, one website, one language and one market. This is an indicative spot check, not a statistically stable visibility score or full GEO audit. No ongoing tracking, paid tool access, log analysis, technical audit, implementation or guaranteed citations. Platform, date and test conditions recorded; unavailable answers marked unavailable.

One snapshot and written handover, not a subscription.

ONE-TIME PROJECT

SEO Audit & Strategy

 

$1,500

USD / project

500-URL crawl + 20-page manual review

  • Prioritized 90-day roadmap
  • Competitor review + walkthrough
Discuss this service
Full scope & exclusions

Find the constraints and leave with a prioritized implementation plan.

  • Technical crawl, indexation, content and internal-link review
  • Keyword-to-page opportunity map and comparison with up to 3 competitors
  • Prioritized 90-day roadmap, implementation ownership and a 60-minute walkthrough

One website, one language and one target market; crawl up to 500 URLs and manually review up to 20 priority pages across 5 templates. One consolidated clarification round. Development, content production and implementation excluded.

One audit and strategy project; larger or JavaScript-heavy sites scoped separately.

MONTHLY SUPPORT

SEO & AI Search

From

$5,000

USD / month

Up to 4 content pages + 5 technical tickets / month

  • SEO + AI-search implementation
  • Monthly reporting + 2 strategy calls
Discuss this service
Full scope & exclusions

An ongoing roadmap with implementation and measurable search outcomes.

  • Technical priorities, keyword research and commercial-page optimization
  • Up to 4 new or substantially rewritten pages per month, up to 1,500 words each
  • Internal linking, entity and structured-data improvements on the agreed pages
  • A baseline panel of up to 25 AI-search prompts, monthly performance report and 2 strategy calls

Starting scope: one website up to 1,000 indexable URLs, one language and one target market. Up to 10 priority pages and 5 defined technical tickets per month; content pages count within the 10-page limit. Major development, migrations, translation, specialist review, paid placements and external software subscriptions excluded. Outreach is separately scoped, not an unlimited link quota.

Monthly delivery plan agreed in writing; additional markets or production increase the quote.

Scope and applicable taxes confirmed before work starts. External fees are not automatically included. No rankings, leads or AI citations are guaranteed.

ChatGPT SEO services: from prompt to page.

Which buyer questions matter, which sources are used and what can we improve? A repeatable workflow turns an isolated answer into an actionable research task.

  1. 1. Set the test

    Agree commercial prompts, market, language and competitors. Record the platform, date and test conditions with the baseline.

  2. 2. Inspect sources

    Separate a brand mention from a linked citation. Review cited URLs, competing offers and factual errors rather than treating every answer as a ranking.

  3. 3. Improve evidence

    Fix access to priority pages, clarify services and entities, add substantiated answers and strengthen relevant external corroboration. Log the shipped changes.

  4. 4. Retest and qualify

    Repeat the agreed prompts. Compare sources, mentions and accuracy, then track AI referrals and qualified enquiries separately. A mention is not a visit.

ChatGPT Search, Perplexity, Google AI Overviews and AI Mode are distinct surfaces. Gemini and Microsoft Copilot can be included where relevant and available. Search retrieval is not model training; allowing a training crawler does not buy a recommendation. No AI SEO service provider controls the final answer.

Not the right first purchase? If you need paid traffic, a website rebuild or a single local listing, a managed AI SEO program may not fit. An inaccessible site needs technical fixes first. For direction without another production team, explore SEO consulting.

What does an AI SEO company do?

An AI SEO company improves how a business is discovered, understood and evaluated across search engines and AI-generated answers. The service combines traditional SEO with generative engine optimization (GEO), answer engine optimization (AEO), content strategy and source research.

Here, you work directly with the strategist rather than an account-manager handoff. I diagnose technical and content gaps, define the changes, coordinate agreed implementation and measure the result. It is not an AI writing subscription or a promise to control an assistant's recommendations.

Need a narrower scope? Explore GEO services, answer engine optimization or the dedicated Florida AI SEO service.

01 / WHEN TO INVEST

When AI SEO becomes commercial work.

AI SEO is useful when organic search and answer platforms influence the same purchase journey. It is not a one-prompt experiment or a substitute for fixing an inaccessible website.

01

Search demand split across surfaces

Buyers still use Google, but they also build shortlists inside ChatGPT, Perplexity, Gemini and AI Overviews. One reporting view no longer explains the whole journey.

02

Competitors own the AI shortlist

Other brands are repeatedly named, cited or summarized for high-intent prompts even when your pages rank well in traditional search results.

03

SEO, GEO and AEO are fragmented

Different vendors edit the same pages with different terminology, duplicated briefs and no shared technical, entity or authority model.

04

The team cannot prove impact

Screenshots show isolated wins, but there is no controlled prompt set, implementation log, AI referral segment or connection to qualified leads.

02 / FULL SERVICE

Eight accountable search workstreams.

This comprehensive AI SEO services program joins diagnosis, implementation, authority and reporting. A monitoring dashboard can expose absence, but it cannot fix the website or source ecosystem behind it.

01

Search visibility audit

Benchmark rankings, organic performance, priority prompts, named mentions, citations, answer accuracy, competitor presence and the source pages each platform uses.

02

Technical SEO foundation

Fix crawling, rendering, indexation, canonicals, internal links, page experience and critical content that is absent from server-rendered HTML.

03

Prompt and journey mapping

Connect keyword research, buyer prompts, follow-up questions and commercial decisions to one page architecture instead of running separate SEO and AI content plans.

04

Answer engine optimization

Build self-contained definitions, comparisons, steps, FAQs and evidence blocks that answer engines can retrieve without turning pages into robotic fragments.

05

Generative engine optimization

Improve how a brand is represented and corroborated through explicit entities, useful source material, third-party mentions, digital PR and citation-ready evidence.

06

Structured data and entities

Align Organization, Person, Service, Product, Article and breadcrumb markup with visible facts, profiles, authors and the wider brand footprint.

07

Content and authority growth

Publish missing commercial pages, expert-led resources and first-party evidence, then earn links and mentions from sources buyers and AI systems can verify.

08

Unified measurement

Report rankings, clicks, AI share of voice, named mentions, citations, referral sessions, assisted conversions and revenue against one documented baseline.

03 / OPERATING MODEL

One search program. Four operating layers.

Different AI models and search engines calculate ranking and source selection differently. Durable AI SEO strategies control the technical, content, authority and conversion layers the brand can influence.

DISCOVER

Can the source rank or be retrieved?

Priority pages must be crawlable, indexable, internally linked and available as meaningful HTML. Technical SEO, information architecture and rendering remain the entry point for search engines and AI systems.

ANSWER

Can the content resolve intent?

Each commercial page needs clear definitions, comparisons, steps, evidence and a direct AI answer where appropriate. Helpful structure supports people, search snippets and retrieval systems at the same time.

VERIFY

Can important claims be corroborated?

Named experts, first-hand cases, original data, links and independent mentions create authority signals so AI engines can compare claims. Entity consistency and schema describe evidence but cannot manufacture it.

CONVERT

Can visibility produce action?

Search traffic, AI referrals and assisted discovery need relevant service pages, clear offers and measurement. Visibility without an accountable business destination is incomplete SEO work.

04 / SHARED FOUNDATION

Traditional SEO and AI SEO: one foundation, wider measurement.

AI SEO extends the classic program instead of replacing it. Keywords, rankings and conversions remain important, while prompt coverage, source use and answer accuracy add another measurable layer.

DIMENSIONTRADITIONAL SEOAI SEO
Primary outcomeSearch result + clickRank, mention, source + action
Research unitKeyword and SERPKeyword, prompt + source set
Content unitUseful pageUseful page + extractable passage
AuthorityLinks + brand signalsLinks, entities + corroboration
MeasurementRankings, clicks, revenueOrganic results + AI visibility + revenue

05 / PLATFORM COVERAGE

Coverage across Google and AI search platforms.

There is no universal AI rank. Each relevant AI platform is tested separately, while website, entity and authority work stays coordinated as traditional and AI search changes.

GOOGLE SEARCH

Organic results

Technical access, search intent, information architecture, useful SEO content and authority remain the base. Search Console and Analytics connect ranking coverage and visibility to clicks and conversions.

Track: rankings, clicks, leads, revenue
GOOGLE AI

AI Overviews + AI Mode

Eligible, indexed and snippet-ready pages still depend on traditional SEO fundamentals. Monitoring Google AI Overviews adds supporting links, AI Overview citations and the query clusters where an AI response appears.

Track: visibility in AI Overviews, queries, clicks
OPENAI + PERPLEXITY

ChatGPT and sourced answers

Controlled commercial prompts reveal which brands appear in AI summaries, cited pages, factual gaps and recurring publishers. Testing separates a mention from a useful source link or referral path.

Track: mentions, citations, referrals, assisted leads
OTHER AI SYSTEMS

Gemini, Copilot + Claude

Coverage expands when buyers use AI assistants like ChatGPT or another relevant platform. Reporting stays focused on real behavior instead of a large dashboard of low-value channels.

Track: presence, accuracy, commercial relevance

PRACTICAL SCOPE

AI tools do not replace AI SEO strategy.

Software can accelerate research and reveal gaps. Durable AI-powered SEO still depends on human judgment, technical implementation, credible evidence and coordinated digital marketing execution.

AI-ASSISTED RESEARCH

Use AI to find patterns.

AI tools like ChatGPT can group queries, compare pages, summarize source sets and expose repeated questions. The strategist still decides which demand matters, what can be proven and where a commercial page belongs.

HUMAN EXPERTISE

Verify claims before publishing.

Named authors, subject-matter review and first-hand experience matter most in sensitive or technical categories. Generative AI copy without source checks creates factual and reputational risk.

TECHNICAL FOUNDATION

Make every important source accessible.

Rendering, indexing, canonicalization, internal links, Core Web Vitals and structured data remain part of the work. AI optimization cannot rescue evidence that systems cannot reach, and monitoring AI crawlers is not a substitute for indexation.

COORDINATED MARKETING

Join SEO, content, PR and product.

A full-service digital marketing agency, specialist SEO company or in-house team still needs one entity model and evidence standard. Search, content marketing, public relations, development and product otherwise create conflicting claims.

AI SEO improves conditions, not control.No agency can force optimization for AI citation, guarantee that a brand gets cited by AI or promise a specific organic ranking. The work improves discoverability, clarity, corroboration and measurement.

06 / IMPLEMENTATION

A three-month AI SEO roadmap.

The program establishes the search and AI baseline, ships priority technical and content work, then measures what changed and reinforces the strongest paths.

Month 1

Foundation, architecture and trust

Build the keyword and prompt baseline, cluster demand by intent, map the site architecture, audit technical SEO and AI crawler access, and identify the commercial and authority signals the brand can genuinely prove.

  • Google + answer-platform baseline
  • Keyword, prompt, entity and page map
  • Prioritized technical and trust backlog
Month 2

Content, answers and authority

Ship priority commercial pages and answer-ready sections, validate structured data and internal links, strengthen named expertise, and start targeted outreach around evidence worth citing.

  • Published decision-ready content
  • Validated schema and internal links
  • Source, digital PR and authority plan
Month 3

Measure, activate and reinforce

Review rankings, AI answers, referral paths, donor activation and conversion signals. Reinforce pages and sources showing early movement, repair hallucinated referral URLs and set the next 90-day priorities.

  • Unified search visibility report
  • Implementation and evidence log
  • Next 90-day AI SEO roadmap

07 / FIRST-HAND EVIDENCE

AI SEO strategy with measurable non-branded growth.

An early-stage AI startup in the mental-health space needed SEO and GEO direction across the US, UK, Canada and Australia. I built the complete strategy and worked with the client team to implement it in full from February through April 2026. Every planned page was created and published during the engagement.

AI STARTUP · YMYL HEALTH

28x 28-day non-branded clicks.

After the completed rollout, manually corrected equal GSC windows moved from 277 to 7,767 clicks and 41,790 to 281,799 impressions.

This is observational evidence of the integrated search program, not proof that one AI tactic caused every movement.

6.7x
28-day impressions
28x
28-day clicks
4
target markets
Open the full case →
See SaaS SEO services →
Google Search Console comparison showing AI-classified non-branded growth for an AI mental-health startup
GSC comparison before manual brand cleanup; corrected case metrics use the audited totals.

08 / PERFORMANCE

Measure search visibility and business action.

One report connects organic performance, AI search visibility and commercial outcomes. Every comparison keeps the keyword, prompt, platform, market and test date documented.

ORGANIC SEARCH

Rankings through revenue.

Indexation, ranking coverage, clicks, landing paths, conversions and revenue for the agreed keyword clusters.

ANSWER VISIBILITY

Mentions through source share.

Named mentions, cited URLs, competitor presence, factual accuracy and coverage across controlled commercial prompts.

COMMERCIAL IMPACT

Discovery through action.

AI referrals, assisted journeys, qualified leads and self-reported attribution beside classic organic conversions.

BASELINESHIP LOGRETESTBUSINESS IMPACT

09 / ENGAGEMENT MODEL

Audit, consulting or managed search.

The right format depends on the website and team already in place. Scope is defined after the baseline, not sold as a universal package.

How much do AI SEO services cost?

AI visibility audits cost $100 for one snapshot: up to 10 prompts on 2 available platforms. SEO Audit & Strategy is $1,500 per project, with a crawl of up to 500 URLs and manual review of up to 20 priority pages. Consulting is $300 per hour. Managed SEO, GEO and AIO starts at $5,000 per month for one website, language and market. The starting monthly scope includes up to 10 priority pages, 4 new or substantially rewritten pages within that limit, 5 defined technical tickets and a panel of up to 25 prompts. Larger scopes and external costs are quoted separately; rankings and citations are not guaranteed.

Compare full scope and exclusions →

10 / BUYER CHECKLIST

How to choose the right AI SEO agency.

An AI SEO company should make the work and its limits inspectable before you buy. Compare the agreed deliverables, who implements them and how progress is tested. A monitoring platform, a content subscription and a managed AI SEO service are different purchases.

  • Baseline: Will the agency document keywords, prompts, platforms, competitors and current sources first?
  • Foundation: Can it diagnose rendering, indexation, architecture and page quality before adding AI tactics?
  • Execution: Who implements technical, content, entity and structured data changes?
  • Authority: Does the roadmap include legitimate links, digital PR and independent corroboration?
  • Measurement: Are rankings, mentions, sources, referrals, leads and revenue reported together?
  • Limits: Will the provider state clearly that rankings and generated citations cannot be guaranteed?

PRIMARY-SOURCE CHECK

Google’s AI features still use search fundamentals.

Google states that normal SEO best practices remain relevant for AI features, eligible pages must be indexed and snippet-ready, and no special schema is required for inclusion. Structured data must also represent content visible to readers. AI search optimization therefore expands a sound strategy rather than bypassing it.

Read Google’s AI features guidance · Read the markup guidelines

AI SEO questions.

Scope, timing and what to expect when working together.

What are AI SEO services?
AI SEO services improve a brand across classic search results and AI-generated answers as one program. The work combines technical SEO, keyword and prompt research, content architecture, answer engine optimization, generative engine optimization, structured data, entity clarity, authority building and unified reporting. The objective is not simply more mentions in ChatGPT. It is qualified visibility throughout the research journey, with every change tied to a page, source, implementation owner and measurable business outcome.
What does an AI SEO agency do?
An AI SEO agency first records where a brand appears across Google and major AI platforms, then diagnoses why competitors rank, get cited or receive recommendations. It fixes technical access, rebuilds priority pages, aligns entities and schema, develops useful source material, strengthens third-party authority and retests a controlled prompt set. A credible agency reports classic organic performance beside AI visibility instead of replacing rankings and conversions with screenshots from one assistant.
How is AI SEO different from traditional SEO?
Traditional SEO primarily improves discoverability and clicks from search engine results, while AI SEO also improves whether a system can retrieve, understand, verify and use the brand inside a generated response. The foundation overlaps heavily: crawlability, indexation, useful content, links and authority still matter. AI SEO adds prompt-level research, answer-ready passages, entity consistency, source analysis and measurement across AI platforms. It extends traditional SEO rather than making the existing discipline obsolete.
What is the difference between AI SEO, GEO and AEO?
AI SEO is the umbrella program covering visibility across Google search and AI-driven discovery. GEO focuses on how a brand is represented, corroborated and cited by generative systems. AEO focuses more narrowly on direct-answer retrieval, question formats, snippets and self-contained passages. They share one technical, content, entity and authority base, so I plan them together when a client needs full coverage and separate them only when the existing search foundation is already strong.
Can AI SEO help a brand appear in ChatGPT and Google AI Overviews?
AI SEO can improve the conditions that make a brand discoverable and citable in ChatGPT, Google AI Overviews and other systems, but no agency can guarantee a specific response or permanent placement. The process strengthens accessible source pages, factual clarity, entity signals and independent corroboration. Progress is measured across a repeatable prompt set because outputs can vary by model, query phrasing, location, session and date.
Does AI SEO require new content?
Not always. Many websites first need stronger structure, evidence and internal relationships on pages they already own. Existing service pages, product documentation, comparisons, case studies and articles can be rebuilt into clearer decision paths and answer-ready sections. New content is justified when a valuable commercial question has no complete destination, when a missing category or comparison blocks demand, or when first-party research can become a source customers and AI systems repeatedly reference.
How long does AI SEO take?
Technical and on-page improvements can be shipped during the first month, while measurable search and AI visibility normally require several months. Retrieval-driven platforms may reflect a recrawled source sooner, but authority, corroboration and durable category association compound more slowly. Timing depends on the website, implementation speed, competition and the sources each platform trusts. I establish the baseline first and report early movement without presenting one favorable answer as a lasting result.
How much do AI SEO services cost?
AI visibility audits cost $100 for one snapshot: up to 10 prompts on 2 available platforms. SEO Audit & Strategy is $1,500 per project, with a crawl of up to 500 URLs and manual review of up to 20 priority pages. Consulting is $300 per hour. Managed SEO, GEO and AIO starts at $5,000 per month for one website, language and market. The starting monthly scope includes up to 10 priority pages, 4 new or substantially rewritten pages within that limit, 5 defined technical tickets and a panel of up to 25 prompts. Larger scopes and external costs are quoted separately; rankings and citations are not guaranteed.
How do you measure AI SEO success?
I measure classic and AI outcomes together: rankings, clicks, conversions, named mentions, citation share, source URLs, answer accuracy, sentiment, competitor presence, AI referral sessions and self-reported attribution. The keyword and prompt sets remain documented so comparisons are useful over time. A shipping log connects movement to implemented pages and authority work. Visibility is then evaluated against commercial actions instead of treated as a standalone score.
Do AI SEO services include technical optimization?
Yes. Technical optimization is core work because search engines and crawlers cannot reliably use pages they cannot access, render or index. The audit covers crawling, canonicals, server-rendered content, internal links, structured data, site performance and critical resources blocked by robots or security layers. Technical changes do not guarantee an AI citation, but they remove retrieval problems that can prevent otherwise useful content from ranking or appearing in AI answers.
Can AI SEO help ecommerce and local businesses?
Yes, when the strategy matches the buying journey. Ecommerce work connects category and product pages, merchant facts, reviews, comparisons and structured data. Local SEO adds location pages, business profiles, service-area entities and consistent local evidence. In both cases, the goal is to make offers easier to discover, compare and verify across organic results and AI assistants while measuring the visits, leads or transactions that follow.
What role do structured data and entities play?
Structured data helps machines interpret explicit facts and relationships, while consistent entities reduce ambiguity across the wider web. Relevant Organization, Person, Service, Product, Article and breadcrumb markup should match the visible page and credible external profiles. Neither schema nor an entity list manufactures authority. They support a program built on accessible content, named expertise, verifiable evidence and third-party agreement.
Can you work with our existing SEO, PR or content team?
Yes. AI SEO often works best as a specialist layer inside an existing marketing operation. I can own the audit, keyword and prompt model, page architecture, technical tickets, content patterns, implementation review and measurement while internal teams handle publishing, engineering or public relations. Responsibilities and approval gates are agreed before work starts so the program does not generate duplicate briefs, conflicting schema or separate dashboards that nobody trusts.
How should I choose an AI SEO company?
Choose an AI SEO company that can show a documented baseline, explain how traditional SEO, GEO and AEO fit together, identify the exact platforms and prompts being tracked, and connect visibility to leads or revenue. Ask who edits the website, how claims are verified, which authority tactics are allowed and what the provider refuses to guarantee. Avoid vendors that sell citations, publish mass FAQ pages or rename a standard content retainer without changing the research and measurement model.

Let's scope the right next step.

Share your website, market and the search problem you want to solve. The first enquiry establishes fit and scope; it does not include a free audit or commit you to a retainer.

A small AI visibility snapshot, a full SEO strategy and monthly implementation solve different problems. We agree the appropriate format and responsibilities before paid work begins.

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Operated by Mochalov Dmitri Andrei IE (Individual Entrepreneur (Armenia)) · Reg. 20268705 · Arghishti str. 7, suite 0015, Yerevan, Kentron, Armenia · +1 (352) 665-8350 · Google Maps. All engagements are governed by our Terms of Service.