Total clicks
Jun 7-Dec 3, 20256,424
Apr 10-Oct 6, 202624,481
Change+281%
case study no. 05 · Car repair · Dubai
Dubai Auto Repair Workshop: +281% clicks
A single-location Dubai auto repair workshop grew from 6,424 to 24,481 organic clicks between the first and latest equal 180-day Google Search Console windows, a 281% increase. Impressions increased 197%, while average position improved from 20.5 to 9.1.
verified
real data
real data
+281%organic clicksequal 180-day windows
+197%impressionsequal 180-day windows
45,522organic clicksGSC, Jun 2025-Oct 2026
7.11MimpressionsGSC, Jun 2025-Oct 2026
29,969non-branded clicksGSC AI classification
20.5→9.1average positionequal 180-day windows
The task
This is a single-location car workshop in Al Quoz, Dubai. The search program needed to turn a broad mix of repair, maintenance, symptom and vehicle-brand demand into sustained organic visibility for the workshop.
What I did
I led the SEO program through Marketing Bear. The work combined technical priorities, a commercial service-page architecture, multilingual English, Russian and Arabic publishing, internal linking, local entity signals and content built around real vehicle problems and repair intent.
The numbers
organic clicks: +281% · impressions: +197% · organic clicks: 45,522 · impressions: 7.11M · non-branded clicks: 29,969 · average position: 20.5→9.1. Across the retained June 7, 2025-October 6, 2026 GSC window, the workshop recorded 45,522 clicks and 7,111,181 impressions. Comparing the first and latest non-overlapping 180-day windows, clicks increased from 6,424 to 24,481 (+281%), impressions from 1,155,687 to 3,430,503 (+197%), CTR from 0.56% to 0.71%, and average position improved from 20.5 to 9.1. Google's AI-classified Non-branded view reports 29,969 clicks and 4,465,595 impressions from February 21 to October 6, 2026.
How this result is evidenced
- Period
- Google Search Console retains 487 daily rows from June 7, 2025 to October 6, 2026. The growth comparison uses the first 180 days, June 7-December 3, 2025, and the latest 180 days, April 10-October 6, 2026.
- Baseline
- The first 180 days produced 6,424 clicks, 1,155,687 impressions, 0.56% CTR and 20.5 average position.
- Scope
- One Dubai workshop: technical SEO, commercial service architecture, multilingual content, internal linking and local entity signals.
- Source
- Live Google Search Console property exports checked on October 9, 2026, plus the historical GSC screenshot retained below. The client identity is withheld.
- Implementation
- Dima led the SEO strategy and program through Marketing Bear. The GSC export verifies site performance but does not isolate the contribution of each team member or workstream.
- Attribution limits
- These are observational organic-search results, not a controlled experiment, and they do not prove calls, bookings or revenue. Google's AI-powered branded-query classification is available only from February 21, 2026 and may mislabel some queries.
Equal 180-day Google Search Console comparison
The first and latest complete non-overlapping 180-day windows in the retained export are compared directly. The later period is not a selected peak week or month.
Total impressions
Jun 7-Dec 3, 20251,155,687
Apr 10-Oct 6, 20263,430,503
Change+197%
Average CTR
Jun 7-Dec 3, 20250.56%
Apr 10-Oct 6, 20260.71%
Change+0.16 pp
Average position
Jun 7-Dec 3, 202520.5
Apr 10-Oct 6, 20269.1
Change11.4 better
Dima Mochalov
SEO & AEO Specialist · 9+ years · Head of SEO, Marketing Bear (Dubai)
written by a human who ranks things
About the author