Cert Group: ~5.8× search traffic
A B2B product-certification site grew monthly search visits from approximately 1,400 to 8,200 over 20 months, while sampled commercial queries reached positions 2-5.
real data
The task
The site operated in a competitive B2B certification market and needed a structure that could cover multiple product, service and regulatory intents without cannibalising its own landing pages.
What I did
I rebuilt the semantic architecture, cleared technical issues, commissioned intent-matched articles, and developed editorial outreach and relevant link acquisition. A second expert-safety direction was added only after the core certification pages had gained traction.
The numbers
monthly search visits: ~5.8× · baseline monthly visits: ~1.4K · final monthly visits: ~8.2K · positions for sampled commercial queries: 2-5. Monthly search-engine visits rose from approximately 1,400 in April 2020 to about 8,200 in November 2021, roughly 5.8x growth. The supplied ranking snapshot separately shows sampled high-intent certification queries at positions 2-5 in Yandex; it does not by itself verify the portfolio's broader 80% Top-10 claim.
How this result is evidenced
- Period
- April 2020 to November 2021, approximately 20 months.
- Baseline
- Approximately 1,400 monthly search-engine visits in April 2020.
- Scope
- Semantic architecture, technical fixes, content commissioning, editorial outreach and relevant link acquisition.
- Source
- Search-engine traffic report and sampled Yandex ranking snapshot from the supplied case report.
- Implementation
- Dima led SEO; commissioned writers and the client team contributed to publishing and implementation.
- Attribution limits
- The traffic series is observational. The ranking screenshot verifies only the sampled queries shown, not the whole portfolio.
