Cert Group: ~5.8× search traffic
A B2B product-certification site grew monthly search visits from approximately 1,400 to 8,200 over 20 months, while sampled commercial queries reached positions 2-5.
real data
The task
The site operated in a competitive B2B certification market and needed a structure that could cover multiple product, service and regulatory intents without cannibalising its own landing pages.
What I did
I rebuilt the semantic architecture, cleared technical issues, commissioned intent-matched articles, and developed editorial outreach and relevant link acquisition. A second expert-safety direction was added only after the core certification pages had gained traction.
The numbers
monthly search visits: ~5.8× · baseline monthly visits: ~1.4K · final monthly visits: ~8.2K · positions for sampled commercial queries: 2-5. Monthly search-engine visits rose from approximately 1,400 in April 2020 to about 8,200 in November 2021, roughly 5.8x growth. The supplied ranking snapshot separately shows sampled high-intent certification queries at positions 2-5 in Yandex; it does not by itself verify the portfolio's broader 80% Top-10 claim.
