OddJob staffing group: 5.9× Top-50 share
A B2B staffing group increased the share of tracked Yandex queries in Top-50 from 5.58% to 32.87%, and Top-10 share from 2.02% to 10.47%, during a 5-month engagement.
real data
The task
A staffing and personnel-outsourcing business was competing in a narrow B2B market with a Tilda site. Its existing structure did not adequately cover individual services, branch demand or regional commercial intent.
What I did
I collected a 1,500-query semantic core, rebuilt the information architecture, and specified service and branch landing pages. The work also covered technical fixes, a blog plan, and improvements to the company's Google and Yandex business profiles.
The numbers
tracked-query share in Top-50: 5.9× · tracked-query share in Top-10: 5.2× · monthly search visits: ~1.27K→~1.62K · engagement: 5 mo. Between December 2021 and March 2022, the Top-50 share of the tracked Yandex set rose from 5.58% to 32.87%, a 5.9x increase. Top-10 share rose from 2.02% to 10.47%, while monthly search visits moved from roughly 1,270 in September 2021 to about 1,620 in February 2022.
How this result is evidenced
- Period
- Engagement: September 2021 to February 2022; ranking comparison: December 2021 to March 2022.
- Baseline
- 5.58% of the tracked set in Top-50 and 2.02% in Top-10; about 1,270 monthly search visits in September 2021.
- Scope
- Semantic core, information architecture, service and branch page specifications, technical fixes and business-profile work.
- Source
- Yandex ranking tracker and Yandex Metrica search-traffic segment from the supplied case report.
- Implementation
- Dima led strategy and specifications; the client team published the prescribed Tilda changes.
- Attribution limits
- The ranking and traffic movements are observational. The supplied report does not isolate the effect of each workstream.
The client's own words.
“Dmitry Mochalov proved himself to be a reliable business partner. We appreciate the high quality of his work, responsiveness and individual approach.”
Original signed letter in Russian. The passage above is translated from the source document.
Read the full English translation →
