OddJob staffing group: 5.9× Top-50 share
A B2B staffing group increased the share of tracked Yandex queries in Top-50 from 5.58% to 32.87%, and Top-10 share from 2.02% to 10.47%, during a 5-month engagement.
real data
The task
A staffing and personnel-outsourcing business was competing in a narrow B2B market with a Tilda site. Its existing structure did not adequately cover individual services, branch demand or regional commercial intent.
What I did
I collected a 1,500-query semantic core, rebuilt the information architecture, and specified service and branch landing pages. The work also covered technical fixes, a blog plan, and improvements to the company's Google and Yandex business profiles.
The numbers
tracked-query share in Top-50: 5.9× · tracked-query share in Top-10: 5.2× · monthly search visits: ~1.27K→~1.62K · engagement: 5 mo. Between December 2021 and March 2022, the Top-50 share of the tracked Yandex set rose from 5.58% to 32.87%, a 5.9x increase. Top-10 share rose from 2.02% to 10.47%, while monthly search visits moved from roughly 1,270 in September 2021 to about 1,620 in February 2022.
The client's own words.
“A reliable business partner: high quality of work, responsiveness and an individual approach to promoting our site.”
Original signed letter in Russian. The quote above translates the substance.
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