a zine about getting found — issue 01
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case study no. 08 · Event experience · local commercial search

Wine Casino: Top-10 in 5 months

A new event-experience project reached Top-10 for its target Yandex query set during a 5-month SEO engagement; a later tracker snapshot shows 31 listed Yandex queries at positions 1-3.

verified
real data
Top-10target Yandex queries5-month engagement
31tracked Yandex queries at positions 1-3later tracker snapshot
~35→~250monthly search visitsNov 2019-Oct 2020
5 moengagementNov 2019-Apr 2020

The task

Wine Casino was a new service entering a niche where established competitors already had several years of search history. The project needed a site, a usable demand map and visibility for local commercial searches around wine-casino events.

What I did

I built the site and semantic structure, created the core service content, and combined on-page work with relevant editorial mentions, outreach and targeted links. Search traffic is reported separately from the paid campaigns that also ran during the wider engagement.

The numbers

target Yandex queries: Top-10 · tracked Yandex queries at positions 1-3: 31 · monthly search visits: ~35→~250 · engagement: 5 mo. The target query set reached Top-10 in Yandex during the 5-month engagement. A later November 2020 tracker snapshot shows all 31 listed Yandex queries at positions 1-3, while the search-engine traffic report rises from roughly 35 monthly visits in November 2019 to about 250 in October 2020. The later snapshot demonstrates persistence; it is not presented as a 5-month traffic claim.

Wine Casino ranking tracker showing 31 Yandex queries at positions 1 to 3 and supporting Google rankings
Ranking tracker, November 2020: all 31 listed Yandex queries are at positions 1-3; the adjacent report records the Google positions.
Wine Casino search traffic chart from November 2019 to October 2020
Search-engine visits, November 2019 to October 2020: approximately 35 to 250 monthly visits.

The client's own words.

“The work took us into the Top-10 for our target queries and delivered a stable monthly flow of enquiries. Quality work and steady growth for the project.”

M. CherepanovaWine Casino

Original signed letter in Russian. The quote above translates the substance.

Open in the recommendation archive →
Signed recommendation letter from Wine Casino
Dima Mochalov
Dima Mochalov
SEO & AEO Specialist · 9+ years · Head of SEO, Marketing Bear (Dubai)
written by a human who ranks things
About the author

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