a zine about getting found — issue 01
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case study no. 10 · Specialist electronics ecommerce · WordPress

Pro Micro ecommerce: ~2.1K visits/month

A specialist electronics site was rebuilt from a single landing page into a WordPress ecommerce store, with monthly search visits growing from near zero to approximately 2,100 over 14 months.

verified
real data
~0→~2.1Kmonthly search visitsMar 2018-Jun 2019
6,688search visits in the reportYandex Metrica
14 moengagementMar 2018-Jun 2019
WordPresssingle-page site rebuilt as a storedesign retained

The task

The project started as a single-page site and needed to become a nationwide ecommerce operation without discarding the existing design. Search demand varied by product, city and season, so one generic landing page could not cover the market.

What I did

I migrated the site to WordPress, created the store architecture and city-level catalogue pages, mapped commercial and informational demand, and redesigned the UX without sacrificing established rankings. The proof below uses the search-engine segment, not advertising traffic.

The numbers

monthly search visits: ~0→~2.1K · search visits in the report: 6,688 · engagement: 14 mo · single-page site rebuilt as a store: WordPress. The Yandex Metrica report records 6,688 search visits across the selected period. Monthly search traffic moved from near zero in March 2018 to approximately 2,100 in June 2019, with tracked commercial terms ranking across the target city set.

Pro Micro ranking matrix showing commercial ecommerce queries across multiple Russian cities
Commercial-query ranking matrix across the target city set. Yellow cells mark Top-10 positions.
Pro Micro Yandex Metrica chart showing monthly search visits growing to approximately 2,100
Yandex Metrica search-engine segment, March 2018 to June 2019: monthly visits grew from near zero to approximately 2,100.
Dima Mochalov
Dima Mochalov
SEO & AEO Specialist · 9+ years · Head of SEO, Marketing Bear (Dubai)
written by a human who ranks things
About the author

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