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a zine about getting found — issue 01
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Notes on getting found.

SEO & AI Search Blog

Written the way I build pages for clients — definitional, quotable, structured for both readers and LLMs. The blog is the demo.

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GEOWhat is llms.txt (with a real example)The file that tells AI crawlers what your site is. Spec, example, and whether it matters.GEOGEO vs SEO: What Changes for AI SearchSame goal: being found. Different engine, different rules. A working comparison.AEOAEO vs SEO: Be the Answer, Not a FootnoteAEO is not the new SEO. It is the answer-shaped layer on top of it: clearer entities, cleaner answers, better evidence, and pages AI systems can confidently cite.GEOWhat Is Generative Engine Optimization (GEO)?The definitional guide: written to be cited.AEOWhat is Answer Engine OptimizationAEO explained in answer format, naturally.ToolsBest GEO Tools for AI Search Visibility in 2026What actually tracks AI citations today: and what is marketing noise.ToolsBest AEO Tools for Answer Engine OptimizationAnswer-engine tracking compared on real projects.GEOHow to Rank in ChatGPT Search ResultsWhat gets a brand mentioned: and what does nothing.AEOHow to Show Up in Google AI OverviewsGoogle's AI layer: who it quotes and why.GEOHow to optimize for PerplexityThe most citation-transparent engine: a practical guide.LinksLink building that survives AI searchWhite-hat authority when the reader is a language model.LocalLocal SEO for Dentists: GBP ChecklistMost dental practices lose patients to a category dropdown and a review-gating tool, not to their competitor's website.Technical SEORank Math SEO Titles: Dynamic VariablesSet SEO titles once with variables: not one post at a time.Technical SEOtarget="_blank": SEO and Security RulesNew-tab links: harmless for SEO, risky without rel=noopener.Technical SEOExclude yclid and ysclid from URLsTracking parameters that quietly spawn duplicate URLs: and how to tame them.Technical SEOScreaming Frog Response Time: What It MeansResponse Time isn't page speed: here's what it actually tells you.WordPressWordPress Valid JSON Response Error: FixesThe Gutenberg update error, diagnosed and fixed in order.SEONegative Keywords: Definition & List BuildingThe list that stops you paying for the wrong clicks.WordPressTable of contents in WordPress: the SEO versionA TOC isn't decoration: it's a shot at jump-to links in search.AnalyticsLost Analytics Access? Recovery PlaybookThe admin left and no one has access: here's the recovery order.On-page SEOHow many H1 tags per page? The honest answerGoogle tolerates multiple H1s. You should still ship one.AnalyticsGoogle Search Console Access: Safe User SetupOwner vs Full vs Restricted: grant the least access that does the job.GEOGEO/AEO Tactics That Survived 10 Months of TestingI tested 31 tactics for AI visibility. Here's what the data kept, with sources.Local SEOLocal SEO in 2026: The Checklist for Top-3 and AI AnswersLocal visibility now has three layers. Here's the checklist that covers all of them.

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