a zine about getting found — issue 01
filed under: home / services / SEO audit

SEO Audit Services.

Know what is holding your website back, what to fix first and who needs to do it. Work directly with Dima on a professional SEO audit and a prioritized 90-day strategy.

SEO Audit Cost.

One-time projects or monthly support.
Prices in USD. Work directly with Dima.

ONE-TIME PROJECT

SEO Audit & Strategy

 

$1,500

USD / project

500-URL crawl + 20-page manual review

  • Prioritized 90-day roadmap
  • Competitor review + walkthrough
Discuss this service
Full scope & exclusions

Find the constraints and leave with a prioritized implementation plan.

  • Technical crawl, indexation, content and internal-link review
  • Keyword-to-page opportunity map and comparison with up to 3 competitors
  • Prioritized 90-day roadmap, implementation ownership and a 60-minute walkthrough

One website, one language and one target market; crawl up to 500 URLs and manually review up to 20 priority pages across 5 templates. One consolidated clarification round. Development, content production and implementation excluded.

One audit and strategy project; larger or JavaScript-heavy sites scoped separately.

CONSULTING

SEO Consulting

 

$300

USD / hour

60-minute call + written next steps

  • One defined SEO question
  • Up to 5 supplied URLs reviewed
Discuss this service
Full scope & exclusions

A focused second opinion or working session for your team.

  • One 60-minute call on your SEO or AI-search question
  • Review of the material you send and a short written action list

One website and one defined topic; up to 5 supplied URLs reviewed during the session. No full audit, implementation or ongoing support.

One session; additional sessions billed separately.

Scope and applicable taxes confirmed before work starts. External fees are not automatically included. No rankings, leads or AI citations are guaranteed.

An SEO audit report your team can use.

The deliverable is a set of decisions, not a score to chase. Each material recommendation connects the diagnosis to a responsible owner and a way to check the work.

Findings register

Affected URLs, supporting evidence, the issue, why it matters and the proposed fix. False positives and unverified assumptions stay out of the priority list.

Page and intent map

Which pages should answer the searches that matter, where content overlaps and where a useful commercial destination is missing.

90-day action plan

What to do now, next and later, with impact, effort, dependencies and ownership. The plan supports your available development and marketing capacity.

Strategy walkthrough

An executive summary, a 60-minute review and one consolidated clarification round. The people implementing the recommendations can leave with clear priorities.

From a warning to a decision.

“Fix duplicate content” is not a sufficient SEO audit report. A useful finding names the competing pages, explains the evidence and assigns the next action.

The example shows the report format, not a finding from a named client. A second URL is not removed just because it shares a keyword; the actual intent and search data determine the recommendation.

Illustrative finding

Two service pages answer the same buying question.

Evidence
Query-to-page history and page comparison show repeated intent overlap.
Decision
Choose the primary destination; preserve any genuinely distinct purpose.
Owner
SEO + content, with a developer if redirects are approved.
Validation
Check links and indexation, then review the mapped queries after recrawl.

Diagnosis followed by implementation.

Kazautocert needed search demand mapped to a usable certification-services site. The work combined semantic architecture, technical cleanup, commercial pages, commissioned content and outreach.

The supplied GA4 report records 9,004 Organic Search sessions in November 2024. Separate Contact Form 7 evidence records 86 entries. These are different measurements: the export does not prove that every form entry came from organic search.

This is evidence from an implemented SEO program, not a claim that an audit document caused the result or that another business will repeat it.

Read the dated case evidence
Kazautocert GA4 traffic acquisition report showing 9,004 Organic Search sessions in November 2024
GA4 traffic acquisition report: November 2024 shows 9,004 Organic Search sessions.

What SEO audit services include.

Professional SEO audit services evaluate the search engine optimization system behind your website: technical access, content, authority and measurement. The agreed scope determines the sample; a comprehensive SEO audit does not mean every URL is manually reviewed.

Technical SEO audit

Crawlability, indexation, robots.txt, XML sitemaps, status codes, canonical tags, redirects, structured data and representative mobile rendering. Check site speed and Core Web Vitals, plus whether important content survives JavaScript and lazy loading.

Separate technical issues that block important pages from harmless crawler warnings. Identify affected templates and the technical fixes that need a developer.

You receive
Technical issue register
Typical owner
SEO + developer

On-page SEO and content audit

Search intent, title tags, meta descriptions, headings, evidence, freshness, duplication and the match between target keywords and landing pages. Review up to 20 priority pages across five templates.

Choose which pages to keep, improve or consolidate. Content recommendations name the missing buyer information rather than asking for more words.

You receive
Page-level action map
Typical owner
SEO + content owner

Architecture and internal linking

Navigation, category structure, click depth, orphan pages, internal anchor text and competing destinations for the same query. Compare crawl paths with the pages that receive impressions.

Assign a primary destination to each intent and route internal links toward it. Two pages mentioning the same keyword do not automatically justify a redirect.

You receive
Keyword-to-page ownership
Typical owner
SEO + site owner

Authority and competitor analysis

Backlink profile, relevant referring domains, lost links, brand mentions and up to three agreed organic competitors. Compare actual ranking pages, not only company-wide authority scores.

Distinguish a content gap from a source or authority gap. Recommend relevant outreach opportunities without promising links, copying anchor ratios or buying a higher domain score.

You receive
Competitor and authority gaps
Typical owner
Marketing + outreach owner

Analytics and conversion paths

Google Search Console queries and pages, Google Analytics events, landing-page journeys and the difference between a contact click, a submitted inquiry and a qualified lead.

Flag unreliable measurement before using it to prioritize SEO work. Establish the page set, dates and business signals needed to evaluate implementation.

You receive
Measurement baseline
Typical owner
Marketing + analytics owner

AI-search readiness

Access to important HTML, consistent business entities, source evidence and the clarity of answers on the reviewed pages. Distinguish retrieval barriers from an unverified claim about AI visibility.

Identify technical or content issues relevant to generative search. A full cross-platform prompt panel, bot-log study or ongoing citation monitoring needs a separately agreed scope.

You receive
AI-readiness recommendations
Typical owner
SEO + subject-matter owner

Tools supply observations, not a verdict. A high website audit score can coexist with weak commercial pages or unreliable conversion data. These SEO audit checks test material issues against first-party evidence and the current search results. The purpose is to identify why SEO issues matter and how to fix website issues in the right order, not turn every warning into urgent work.

International SEO audit.

When different markets show different problems, a global average hides the decision. An international SEO audit separates shared platform issues from country, language and offer-specific work.

The wrong country URL ranks

Compare country-filtered queries and landing pages with hreflang, canonicals, language routing and indexation.

Output: A market-to-URL ownership map and conflicting signals to fix.

Localized pages compete

Review duplicated translations, page purpose, internal links, regional offers and the actual local search results.

Output: Separate shared-template changes from market-specific content decisions.

One market loses visibility

Segment the date range, query set, pages and releases before treating a country-level decline as a global issue.

Output: A market-specific diagnosis with a baseline and validation method.

A global platform is changing

Review representative old-to-new URL paths, language parity, redirects and the intended indexable page set.

Output: A risk register for specialist migration planning, not an included site transfer.

One market and one language are included in the base audit. Additional markets, languages, translation and complex migration analysis are separately scoped. For ongoing multi-market execution, see international SEO services.

SEO audit process.

Start with the question your business needs answered: why did traffic fall, which pages deserve investment, or what should change before the next release? The audit process works back from that decision.

  1. Agree the scope

    Confirm the website, priority offer, language, target market, business question and available access. Pick up to three meaningful organic competitors. Any extra language, market or complex platform work is priced before analysis starts.

  2. Collect and validate

    Combine the crawl with Search Console, analytics, manual page checks and current SERPs. Screaming Frog, Ahrefs and PageSpeed Insights supply different SEO insights; no single SEO tool defines the diagnosis. Manual SEO analysis checks material warnings before adding them to the report.

  3. Prioritize the strategy

    Connect each audit finding to an affected URL or template, the evidence, expected impact, effort, dependency and owner. A 90-day roadmap orders the work around the business constraint, not the number of warnings a scanner produces.

  4. Walk through the handover

    Review the findings in the included 60-minute session and collect one consolidated clarification round. Your team receives the roadmap for implementation. Development, copy production and post-release QA are separate work unless explicitly contracted.

Full SEO audit or a focused review?

A site audit across workstreams is useful when the cause is unclear. A narrow service is better when the question is already defined. Buying more audit coverage does not help if nobody owns the implementation.

Full website SEO audit

Growth has stalled or traffic dropped, and technical, content, competitor or measurement causes are still uncertain. This page covers the cross-functional audit and strategy project.

Technical SEO audit services

Crawling, indexation, JavaScript rendering, template behavior or a release is the known risk. Agree the technical depth and developer-ready output separately. The $500 small technical project is not a full audit.

SEO audit consultation

You already have findings and need an independent second opinion on one question. The $300 hourly session can review up to five supplied URLs, not replace a complete website SEO audit.

Ecommerce SEO audits focus on category and product templates, faceted navigation and revenue paths. Local SEO audits focus on location pages, business information and local demand. Both need a defined page sample; extra stores, profiles or markets are not silently added to the base fee.

SEO audit pricing and handover.

The $1,500 audit is a standalone project you can take to your team or another provider. Agree access, timing and responsibilities before committing resources.

Access and timing

Read-only Search Console and analytics access are the starting point. Share the site history, priority services and recent migrations or releases. Missing data is recorded as a limitation rather than filled with assumptions.

Usually allow two to three weeks after scope and access are confirmed. Larger or JavaScript-heavy websites need a separate timeline. The written agreement fixes the deliverable and date before work starts.

Implementation and SEO performance

The $1,500 fee includes the strategy walkthrough, not code changes, new articles or recurring support. A separate engagement can cover implementation decisions and post-release QA.

First check that approved changes shipped correctly. Then review keyword rankings, mapped landing pages and qualified inquiries against the baseline. Search rankings are one signal, not the whole business outcome. An improved crawl score, bot visit or AI mention is not the same as a customer or sale.

I use Google's SEO Starter Guide for SEO best practices, then test recommendations against the website's evidence. Optimizing your website can improve conditions for visibility; search engines do not guarantee a result because an audit checklist is complete.

SEO audit FAQ.

What do SEO audit services include?

A professional SEO audit connects technical SEO, on-page SEO, content, internal linking, competitors, authority and measurement. My $1,500 SEO Audit & Strategy project covers one website, one language and one target market, with a crawl of up to 500 URLs and manual review of up to 20 priority pages across five templates. You receive a findings register, keyword-to-page opportunity map, comparison with up to three competitors, a prioritized 90-day roadmap and a 60-minute walkthrough. It is a defined diagnostic project, not ongoing SEO services.

How much does an SEO audit cost?

The published base fee is $1,500 per project for the stated limits. The strategy and walkthrough are included; development, new content, implementation and external fees are not. Larger websites, additional markets or languages, and JavaScript-heavy platforms need a separate agreed scope. A $300 hourly consultation reviews one defined question and up to five supplied URLs; it is not a lower-priced version of the full audit. Applicable taxes and the final written scope are confirmed before work starts.

Can you perform an international SEO audit?

Yes. An international SEO audit can examine market-to-URL ownership, hreflang, canonical conflicts, language routing, localized content and country-level search performance. The $1,500 base scope still covers one target market and one language. Additional markets, translations and complex international migrations require separate scope. The audit produces diagnostic priorities; it does not include translation, international content production or a platform migration.

What access do you need, and how is it handled?

Google Search Console and Google Analytics access make the diagnosis stronger. Start with the least access needed for analysis; a shared password or site ownership transfer is not required. I confirm any additional CMS, staging, server-log or CRM requirement before it is used. If first-party data is unavailable, the report distinguishes public crawl and competitor evidence from conclusions that cannot be verified. Agree permissions and the access-removal process with your account owner.

How long does a professional SEO audit take?

A typical defined audit takes around two to three weeks after the scope and required access are confirmed. Site complexity, data availability and additional markets can change the schedule. The agreed delivery date is set before work starts rather than inferred from the URL count alone. A newly discovered critical issue is raised when identified; the audit does not need to wait for a final presentation to flag a blocker.

Will you implement the SEO recommendations?

Implementation is excluded from the audit fee. The report and roadmap can go to your internal developers, content team or another provider. The included walkthrough explains priorities and responsibilities; it is not an extra paid workshop. If you want me to support execution, we agree separate consulting or implementation work. A $500 Technical SEO / Migration project is a small fix or migration-planning scope, not a comprehensive technical SEO audit or a website rebuild.

How is this different from a free SEO audit?

A free SEO audit tool or website checker can flag missing tags, broken links and crawl errors. Those clues can be useful. Professional SEO auditing adds manual verification, competitor context, business priorities and an accountable action plan. The difference is the diagnosis and implementation guidance, not a longer PDF or a perfect SEO health score. I do not offer an automated free SEO audit as a substitute for the paid project.

How do we know whether the audit helped?

First verify that the agreed fixes reached production and passed their acceptance criteria. Then compare the affected pages and query groups against the recorded baseline, including search visibility, organic traffic and qualified inquiries where tracking allows it. An SEO audit alone does not create those results: implementation, competitors, demand and search-system changes also matter. No specific ranking, traffic increase, lead count or AI citation is guaranteed.

How do I choose an SEO audit company or consultant?

Ask who will perform the review, which data they need and what an actual finding looks like. An SEO audit company or SEO audit agency should explain the difference between a tool export and a verified diagnosis. The best SEO audit for your team is one you can implement: look for evidence, affected URLs, priorities and validation, not an inflated number of checks. Here you work directly with Dima as the SEO audit expert. A larger production team may be a better fit if you need development and content delivery supplied together.

When is another audit worth doing?

A comprehensive audit is useful before a major redesign, after unexplained search losses or when the business changes markets, platforms or priorities. Revisit the affected workstream after a material release rather than buying the same full report each month. Monitoring should show whether new technical problems or content gaps have appeared. Ongoing SEO strategies need a current evidence base, but a stable site may need a targeted review rather than another broad diagnostic project.

Get your audit scope.

Send the website, target market and the SEO problem you need to diagnose. I will confirm whether the $1,500 base audit fits or whether a focused consultation or separately scoped project is more useful.

Work directly with Dima Mochalov. No ranking guarantees or automatic retainer after the report.

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